TUMS has teamed up with mega-creator and YouTube star Eric Decker (@Airrack) to launch a social sweepstakes encouraging consumers to show off their creative trick passes and how they “Pass the TUMS” throughout playoff season and into the Big Game for a chance to win $5,000 cash prize.
How to Enter:
Entry Method 1: Post a “Pass the TUMS” Video (for Grand Prize) or Mail-In
Post on Instagram, TikTok, or YouTube Shorts:
- Follow @TUMSofficial (Instagram/TikTok only).
- Make a video (120 seconds max) showing you “Pass the TUMS” (move a TUMS bottle from point A to B).
- Add #PasstheTUMSsweepstakes in the caption.
- TikTok: Also add it as text overlay on the video.
- Show a real TUMS bottle clearly.
- Post to your main feed (not Stories). Hashtag must be in caption, not comments.
- Keep your account public until winners are announced.
- Don’t change your username until then.
Your video doesn’t need to praise TUMS, it won’t affect chances. But follow Content Restrictions below. Each valid post = 1 entry (max 3 total: 1 per platform). Sponsor can disqualify bad posts.
Or Mail-In (No Video Needed):
Print your name, address, phone, email, and birthdate on paper. Mail to: “Pass the TUMS Sweepstakes,” c/o Merkle Inc., P.O. Box 5020, Dept 868224, Kalamazoo, MI 49003-5020.
- 1 entry per envelope. Postmark by Jan 25, 2026; received by Feb 2, 2026.
- Sponsor not responsible for lost/incomplete mail.
Entry Method 2: Comment on Sponsor’s Post (for First Prize)
On Jan 9, 2026 (~12pm ET), find @TUMSofficial’s Sweepstakes Post on Instagram/TikTok.
- Follow @TUMSofficial.
- Comment exactly: “Pass the TUMS”.
- Don’t change username until winners announced.
Comment doesn’t need to praise TUMS. Max: 1 per platform.
Eligibility: Open only to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older at the time of entry.
Sponsor: Haleon US Holdings LLC (“HALEON”), 184 Liberty Corner Road, Warren, NJ 07059.
Entry Limit: Single Entry.
End Date: January 25, 2026 at 11:59 p.m. ET
🎁Prizes:
- One (1) Grand Prize (to be awarded to an entrant who entered using Entry Method 1) – $5,000 cash in the form of a check.
- 50 First Prizes (to be awarded to entrants who entered using Entry Method 2): – $50 food delivery service digital prepaid card.
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